MADISON, October 2, 2018 — October officially marks the start of Manufacturing Month, and the Workforce Development Board of South Central Wisconsin (WDBSCW) and its Dane County manufacturers council partners announce the unveiling of a new school-based campaign to promote careers in manufacturing.
The Manufacturing Works campaign features print materials, video and social media to show 21 Dane County high schools the rewarding, highly skilled jobs available in the region. The effort supports Manufacturing Day, a national event on October 1 that encourages manufacturers across the nation to showcase the potential of modern manufacturing and to foster an interest in manufacturing careers.
“As part of Manufacturing Month, we want to acknowledge the manufacturers that help make our region thrive,” stated Danica Nilsestuen, Director of Business Services for the Workforce Development Board of South Central Wisconsin. “This local campaign gives high school students and faculty an opportunity to learn firsthand about the industry and its possibilities.”
Nilsestuen noted that manufacturing is a key industry in the region, with 55,598 jobs reported. “Manufacturing is the second largest industry in South Central Wisconsin, with a high demand for individuals who can design, program and operate state-of-the-art technology. We hope this campaign helps young adults get excited about the career pathways available in a great industry.”
The Manufacturing Works campaign is supported by participating companies of the Dane County manufacturer’s’ council. Select tours and presentations will be available to schools as part of to campaign.
The campaign aims to address the misconception that manufacturing careers are for low-skilled workers. Because of the evolution of the industry, today’s manufacturing careers are more diverse and high-tech than generations before. Jobs can range from electronics and mechanical engineering to software, IT and networking as well as industrial engineering, process engineering and project management.
Manufacturing Day is sponsored by the National Manufacturing Extension Partnership, National Association of Manufacturers, and Fabricators and Manufacturers Association.
For more information and to access the Manufacturing Works campaign materials and the participating companies, visit www.manufacturingworks.org.
About Workforce Development Board of South Central Wisconsin
The Workforce Development Board of South Central Wisconsin (WDBSCW) is a private 503(c)(3) nonprofit organization that collaborates with business and workforce in the Wisconsin counties of Columbia, Dane, Dodge, Jefferson, Marquette and Sauk with a mission to build public and private partnerships that support innovation and excellence in workforce development.