Trade Up Campaign

Trade Up Campaign

The Trade Up campaign was started in 2013 as a way to raise awareness for students, parents and educators about careers in the construction sector through the use of informative banners and talks given by industry leaders. The campaign presents up-to-date information and statistics regarding job growth, wages, skills or education required and available opportunities for apprenticeships in the construction trades, which include: (electricians, sheet metal workers, steamfitters, painters and finishers, plumbers, laborers, bricklayers, ironworkers, glaziers, carpenters, and operating engineers) amongst other trades available.

The construction sector comprises businesses primarily engaged in the construction of buildings or engineering projects (highways and utility systems), which may include new work, additions, alterations, or maintenance and repairs. Approximately half of the active apprentices in Wisconsin work in the construction trades. In addition, the construction trades sector continues to serve as one of the largest employers in the United States, with a projected sector employment growth rate of 2.6% annually through 2022, according to the U.S. Department of Labor¹. It’s an industry that will require a larger and more sophisticated workforce and predictions indicate that the number of women and minorities in the skilled trades will rise dramatically as the current workforce retires.

In this video, Nancy Everson of the Sun Prairie School District talks about how the Trade Up program was started and implemented, as well as the positive role she sees it playing in the Sun Prairie community.

Learn what it takes to trade up


Meet Real Tradespeople

Videos coming soon!