The demand for healthcare services will continue to increase as our population grows and as we live longer. Advances in technology allow healthcare professionals to prevent, diagnose, and manage health and illness better than ever before. But that’s creating challenges for society and the healthcare industry itself, including a demand for an ever-increasing workforce with ever-increasing skills.

Building the Region’s Talent for Industry Growth

Wisconsin’s population continues to grow. From 2017 to 2032, the population under age 18 is projected to grow by only 3.5% while the population aged 65 and older is projected to grow by 48% and the population aged 75 and older is projected to grow by 75% [1]. Employment in the healthcare industry is projected to grow 14 percent between 2018 and 2028, adding about 1.9 million jobs to the industry, nationwide[2].

Our Work in Action

Clinical Passport

Clinical experiences are designed to help prepare healthcare students for the future roles that they may encounter. These training opportunities require resources and heavy coordination between educational institutions and healthcare organizations to make sure students have a meaningful experience that prepares them for work. We partnered with the Health Care Workforce Alliance of South Central-Southwest Wisconsin to standardize the clinical placement process in our region by using a web-based clinical passport.

The passport standardizes the documentation and paperwork needed for college students to receive clinical experiences at participating healthcare facilities. It lets students complete the requirements before their start date while also helping facilities and colleges reduce duplicative efforts and costs in placement processes.

UW Certified Medical Assistant Program

The UW Certified Medical Assistant Program began in 2018 to address a critical healthcare workforce need of training more Medical Assistants. The goal of the program is to prepare students for the Certified Medical Assistant (CCMA) exam through the National Healthcareer Association (NHA).

Middle College

Middle College was a dual credit career pathway program targeted toward high school seniors who were interested in advancing their education in healthcare, manufacturing or culinary arts. The program prepared students for the industry with technical college training and work readiness through work experience placements with local companies.

[1] Wisconsin 2019 Health Care Workforce Report, Wisconsin Hospital Association 2019

[2] Bureau of Labor Statistics: Occupational Outlook Handbook Healthcare Occupations